About Page Audit

Go check your ABOUT PAGE right now. No really, go...⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Can I tell you why it’s not helping your conversions?⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Check these 5 things to make sure your About page content actually helps your visitors turn into clients:⠀⠀⠀⠀⠀⠀⠀⠀⠀

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1. WHAT DO YOU DO AND WHO DO YOU DO IT FOR?⠀⠀⠀⠀⠀⠀⠀⠀⠀

The About Page is not about YOU. Yes, I’m a little curious about you, but my first and foremost reason for visiting your site is to know if you can help ME - not if you love Target, Schitt's Creek or take your coffee light or dark.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Very clearly name the problem you solve and who you solve it for.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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2. WHY ARE YOU A GOOD MATCH FOR ME?⠀⠀⠀⠀⠀⠀⠀⠀⠀

This is where your personality can kick in a bit because working with a friend is a lot easier than a stranger.

Be specific and share why you are passionate about what you do and why you are her ONLY choice.

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Need an example?⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Tell me how much you love “helping clients change their mindset in their weight loss journey by giving them confidence to to with feel comfortable with their skin their in,” instead of “I love helping women lose weight.”⠀⠀⠀⠀⠀⠀⠀⠀⠀

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3. PROVE IT.⠀⠀⠀⠀⠀⠀⠀⠀⠀

Your About page is a great place to show some client testimonials. Someone else’s experience and description of you will go a much longer way than singing your own praises. 😉⠀

4. SHOW ME WHO YOU ARE.

Share some facts like where you live and hobbies or quirks. This makes you relatable; building the like and trust factor.

Add a picture. People feel more connected to a brand if they see the face behind it.

5. CALL-TO-ACTION

Finally, create a call-to-action. Make it easy for her to contact you.⠀⠀⠀⠀⠀⠀⠀⠀

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Just a few tips to make sure your site is doing what it’s supposed to do!